To stay current with modern-day trends, the real estate industry is adopting drone technology as a unique digital marketing strategy. Drones are small, unmanned aircrafts typically controlled from the ground with a hand-held remote. Rather than the basic street-level shot, drones fully capture the landscape and surrounding area to give potential buyers a desirable view that is otherwise hard to obtain. For those hoping to sell their homes amidst a highly competitive market, this popular technology could put you steps ahead of other sellers.
Strong First Impression
Drone technology is changing the real estate landscape for realtors, sellers and buyers. In today’s world, most real estate professionals use MLS websites to promote their listings. While a few dozen photographs can be uploaded for each listing, only one image can be chosen as the featured image. Choosing a featured image with strong aerial photography will grab the attention of potential buyers, thus possibly selling faster than listings that don’t use drone technology to thoroughly represent the property.
Not only does aerial photography provide depth and dimension, it also offers angles that showcase many amenities. From backyards, lakes and mountains to other homes and nearby businesses, potential buyers can see a complete peripheral view. This type of photography can reveal the distance to downtown, the proximity to parks and shore lines, the beautiful surrounding scenery and other major selling points.
Believe it or not, drone technology is affordable. Back before drones were a popular marketing tool, agents hired pilots to fly over properties in helicopters and planes. This was a costly option, and the photography was not nearly as sharp and captivating due to higher altitudes. Now, drone technology is about the same price as regular photography and much more convenient – a win-win for sellers and agents.
Cutting Edge Approach
Agencies who are quick to adopt drone technology have a leg-up over others. Agents can feature their cutting-edge approach by capturing photographs to use online, in-house and more. With this unique and modernized method, potential buyers are captured by the upscale experience, which may expedite the selling process for homeowners. Drone technology not only allows properties with many acres of land to shine, it also beautifully exposes the more modest home listings.
If you are a seller interested in hiring a tech-savvy real estate agent, call one of our thought leaders at The Lipman Group Sotheby’s International Realty. We stay up-to-date with the newest industry trends and thrive in helping homeowners position their property to prospective clients.
Lawrence M. Lipman is the owner and president of The Lipman Group / Sotheby’s International Realty in Nashville. Real estate is Larry’s career, but also his passion, and he takes pride in guiding buyers and sellers through exciting home transitions at any budget. Larry welcomes questions and can be reached by calling 615-364-3333.