Digital Marketing Trends

According to a 2017 survey conducted by the National Association of Realtors (NAR), home buyers ranked photographs as the most important element in their home search process. From Instagram feeds to multiple listing service sites, shoppers have everything at their fingertips to make a decision about their next dream home. In the past few years, real estate technology has advanced significantly, and the momentum will continue well into 2018. Read below for digital trends to consider when putting your house on the market.

Staging Consultation
Staging a home is one of the most important – if not the most important – steps in putting your house on the market. It is the art of allowing buyers to see a home’s potential so they can apply their own personality to the space. The last thing you want is for a buyer to be deterred by unnecessary clutter or the hostility of an empty home. Not only is staging important for the in-person tours, it also plays a key part in the professional photographs that will be used on MLS sites and social media accounts.

Professional Photographs
Your home’s photographs should depict the space as warm and inviting. While iPhones today are quite capable of taking professional-like photographs, it can be difficult to capture natural light in a dark room and easy to accidentally include yourself in a bathroom mirror selfie. We strongly suggest investing in a real estate photographer to get the job done, as these professionals have specialized software and equipment like advanced lenses, proper lighting, Photoshop proficiency and more. We promise it will be worth every penny.

3D Modeling
With today’s technology, buyers can take a virtual tour of an entire room without the hassle of leaving their office or home. They can go in and out of rooms, look up at the ceiling, check out the floors and get an overall sense of the feel and flow. This is yet another way that buyers are saving time by narrowing down their selection of homes to tour with their agent.

Drone Videography
This sales tool also creates a virtual experience for potential buyers. It goes beyond aerial photography by capturing unique angles and revealing breathtaking views that could seal the deal for almost any home enthusiast. It is important to note that drones must be approved and properly licensed. If you happen to be in an area where they are prohibited, consider pole aerial photography, which can also capture stunning views.

While photos and videos are key to selling your home, it is also important to highlight many of the surrounding amenities. Make sure to include nearby parks, playgrounds, restaurants, community centers, shops and more to paint a complete picture for potential buyers. If you need help with any of the above-mentioned items, don’t hesitate to call one of our agents at RE/MAX Homes and Estates, Lipman Group.

Lawrence M. Lipman is the owner and president of RE/MAX Homes and Estates, Lipman Group. Real estate is Lawrence’s career, but also his passion, and he takes pride in guiding buyers and sellers through exciting home transitions at any budget. Lawrence welcomes questions and can be reached by calling 615-364-3333.