Globally, Nashville is known as a music town. Now, the city has emerged as a global arts powerhouse as evidenced by consistently ranking in the top four arts and culture markets in the United States.
A national study found that $429.3 million is generated annually in Davidson County as a result of nonprofit art institutions.
To document spending patterns of local arts audiences, Metro Nashville Arts commission worked with more than 80 nonprofit arts partners to collect data on their economic activities at more than 920 events, exhibits, shows and.
On average, Nashvillians who attend arts events spend an additional $38.11 on ancillary items like restaurants, transportation and parking. Non-Davidson County residents, which include regional visitors and out-of-state tourists, spend on average $55.97—putting Nashville’s economic activity generated by the arts above the national average for both resident and non-resident cultural spending.
“Nashville is known globally as a music town, but it is so much more. We have emerged as a global arts powerhouse and are consistently in the Top 4 arts and culture markets in the U.S.,” noted Metro Arts Executive Director Jennifer Cole.
The study documented how vital nonprofit arts institutions are to tourists. Seventy-five percent of the non-resident respondents to the study indicated their trip to Nashville was “specifically to attend an arts and culture event.” Of those, 12.9 percent indicated an overnight stay — suggesting the role Nashville is playing as a regional arts powerhouse in cultural tourism.
“This study demonstrates that the arts are an economic and employment powerhouse both locally and across the nation,” said Robert L. Lynch, president and CEO of Americans for the Arts.
The study was conducted by Americans for the Arts, in partnership with the Tennessee Arts Commission and Metro Nashville Arts Commission.